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What are the benefits of using Pinterest for business?

Pinterest offers a plethora of benefits for businesses that are looking to improve their social media marketing:

Drive website traffic.

Because Pinterest is a search engine in addition to a social media channel, it's one of the most effective channels for driving traffic to company websites using both paid and unpaid tactics. By linking your Pinterest profile closely to your website and giving users an easy way to click through to your preferred landing pages, you can drive traffic from the social media platform to your own website.

Increase brand awareness.

Pinterest offers a great opportunity for your brand to get seen by a large new audience, thus boosting brand awareness. You can seize these opportunities by posting engaging content, using relevant hashtags and promoting your most important Pins through the platform's paid advertising options. 

Boost sales.

Roughly 89% of U.S.-based Pinterest users are looking for inspiration in their path to purchase, according to Sprout Social. In addition, 47% of Pinners log on to the site to shop. As a result, Pinterest has proved to be four times more effective than other social media channels at generating sales.

Identify new trends.

Pinterest provides the opportunity to stay relevant in a crowded market. By having a Pinterest account, you can stay abreast of the latest trends in your industry. As an example, if you're an interior designer, you could research what type of home designs users are saving to their own boards. You can also track what Pins on your boards are most popular with Pinterest users.

Find new leads.

According to Woobox, you can work on lead generation on Pinterest in several ways, including a Pin to Win contest. Users save a Pin to their own boards to gain entry to the contest. Another way is to save Pins with engaging images that lead to high-value content. All Pins on your board shouldn't necessarily be product images to sales pages. Pinterest provides an advertising option for businesses to increase brand awareness. Pinterest advertising can be done as videos or photos and lead to your selected URL. Bid on ad space and track metrics for your Pinterest campaigns.

Drive engagement with users.

Your business's social media efforts should be aimed at increasing engagement. Not all social media followers will start out as customers. However, as meaningful interactions over social media increase, you're more likely to make conversions. Instead of looking at sales figures, study metrics that include likes and shares on Pinterest.

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